Alcopop is a category of alcoholic products that are full of sugar and flavorings and can contain upwards of 10% alcohol in a 24-ounce can (such as Joose, Four Loko, Tilt, Blast).
They often contain nearly the equivalent of a six-pack of beer, which equates to binge drinking in one can.
Because of their flavoring, low price point, high alcoholic content, and easy accessibility, these products can be particularly appealing to youth and young adults.
The cost of underage alcopop consumption in North Carolina: $207,090,000, 10 deaths, and 7,834 incidents of harm.
The 2013 Monitoring the Future (MTF) data shows that the proportions of 8th, 10th, and 12th graders who reported drinking an alcoholic beverage in the past month are 10%, 26%, and 39%, respectively.
The sweetness of alcopops likely makes the beverage popular among youth. According to a study done by Glasgow University, alcopop popularity surges among youth between the ages of 13 and 16.
According to Monitoring the Future (MTF), 58.4% of high school seniors reported using alcopops in 2005, an increase of 3.2% since 2003. Among current drinkers, 12.9% of eighth-graders, 23.1% of 10th-graders, and 30.5% of 12th-graders reported drinking alcopops in the past month.
An Alcohol Policies Project study on alcopops determined that teens are twice as likely to have tried alcopops as adults and three times more likely than adults to be aware of alcopops. This same study determined that 51% of teens between the ages of 17 and 18 and 35% of teens between the ages of 14 and 16 have tried alcopops.
Research also finds that girls are more at-risk for alcopop use than boys. The American Medical Association (AMA) conducted two nationwide polls which revealed:
Approximately one-third of teen girls report having tried alcopops, and one out of six has done so in the past six months.
More teen girls have had alcopops in the past six months than teen boys (31% versus 19%).